I am an experienced freelance Public Relations consultant. I help companies and individuals raise their visibility through strategic PR and powerful storytelling.
About Binita she/her
I’m a trusted, ethical freelance PR with over 20 years of experience in communications. I am based in London and work nationally with a stellar team of associates. I work on a diverse portfolio of arts, culture, museums and environmental projects on long and short-term contracts. I have a wealth of knowledge, contacts and imaginative thinking to offer organisations wishing to strengthen brand awareness, build audiences and sustain relationships with key supporters locally, nationally and internationally.
I add value to all the companies I work with through lateral thinking, responsiveness and strategic advocacy. Having been an artist, I have a deep understanding of creative processes and a unique ability to be able to ask my clients the most prescient questions, enhancing how their stories are told.
My passion lies in finding the right angle in a story and writing media-friendly exceptional copy. I can make a difference to you by seeking out and nurturing great relationships with relevant writers, influencers and press contacts. Sometimes I bring in my team to help.
I am a Member of the Arts Marketing Association, and on the Board of Trustees for Tangled Feet. I occasionally carry out talks and workshops on communications for the Arts Marketing Association, membership organisations and groups.
Read my opinion piece on communicating diversity ‘Mind Your Language’ published in Arts Professional here.
Now read about what we offer here.
Let's talk
I’m always interested to hear about new projects - get in touch for an informal chat
Binita truly is people-focussed with her work. I know how deservedly popular she is but when we’re working together, I genuinely feel like I’m her only client. I often forget that she isn’t in Manchester because she feels like a warm neighbour. I’ve been super grateful to have her advocating for me and my organisation.
Keisha Thompson FRSA (she/her), Artistic Director and CEO
We were delighted with the work of The Space inBetween. Binita and Annie are tenacious, ethical, and ambitious in their approach to PR. It was fantastic to receive regional, national and international press attention for the 2024 Harewood Biennial, as well as national broadcast coverage for Harewood’s Colours Uncovered exhibition.Darren Pih, Curator
You star. You are brilliant and gave me EXACTLY what I needed. I don’t think you can ever fully please a journalist... but you are high on my list of those that do, I can’t thank you enough.Alex Pope, Journalist with BBC News
Binita was brilliant to work with, bringing enthusiasm, ideas and understanding to a complex project in a very political environment. Her ability to build and leverage relationships with stakeholders and journalists resulted in plenty of stand out media coverage in print and broadcast titles. She is also very thorough, adaptable, has excellent processes in place and good attention to detail. And I’m glad that we’re continuing to work together on the legacy of this project.Helen Palmer, Press & Comms Lead, Green Space Dark Skies and Walk The Plank