We work with multiple organisations across the arts and culture sector of the UK

We offer strategically focused PR for profile & visibility raising with an eye on audience development. We are specialists in storytelling, reputation management, mitigation and crisis communications.

The Space inBetween provides excellent arts PR and communications services led by Director Binita Walia, we are based in London and work nationally. Clients can be on retainer, short project or annually recurring project contracts.

We devise bespoke approaches based on your requirements and can also offer brand, messaging and communications strategy support with our Deeper work. We identify opportunities and iterate as the work proceeds, continually evaluating and working towards optimum outcomes. Depending on the work involved you will work with Binita Walia the Director, and/or a team of associates.

We have a knack for getting niche and unique visibility for clients in the noise of news, social media and celebrity culture. We can manage PR stunts, crisis comms, organise photographers and briefs and collaborate effectively with your marketing/comms team. We can write strategies including full communications strategy and help you develop your messaging and communicate to the world more effectively. We know you are often at capacity, so we are able to lead effectively from the outside in.

We work with you in a 360º way, making alternative suggestions for visibility raising such as events, giving talks or research and pitching to potential ambassadors. We work with influencers on all levels. We have a strong network and knowledge base developed through working with multiple clients across a diversity of art forms.

“Binita is rigorous, attentive, thoughtful, creative and astonishingly efficient. She asks questions and gets to the heart of the matter. Working with The Space inBetween has opened new doors for us at Extraordinary Bodies, and supported us during a time of development, growth and uncertainty. Thank you Binita, you are an indispensable member of our team.”
Geraldine Giddings, Senior Producer, Extraordinary Bodies

In-house, we develop contacts databases, especially for the organisations we work with, researching the most relevant journalists, influencers and media to build relationships with. In addition, We dig deep into the ever-changing press and media landscape to optimise responses to your strategy and press releases.

We are highly responsive and agile – often, clients feel that we work full-time for them. We can work to strict timelines with professionalism. We work on project and retainer contracts.

Key skills:

  • Strategic PR planning aligned with marketing strategies and company vision and goals
  • PR and publicity delivery (with access to various commercial arts and non-arts databases and extensive personal press contacts and media databases)
  • Campaign copywriting
  • Branding and key messaging ‘Deeper work
  • Internal & partner communications support
  • Thought Leadership strategy, planning and delivery
  • Influencer strategy and delivery
  • Reputation management
  • Crisis Communications
  • We can also support with website project management, marketing and comms strategies and recruitment of new marketing staff

Let's talk

I’m always interested to hear about new projects - get in touch for an informal chat