We offer strategically focused PR for profile & visibility raising with an eye on audience development aligned with your goals and vision. We are very experienced specialists in storytelling, reputation management, mitigation and crisis communications.

The Space inBetween provides an excellent quality of service for arts PR and communications led by Director Binita Walia. We are based in London and work nationally and internationally. We work on retainers, short projects or annually recurring project contracts. Our vibe is to under promise  – and very much over deliver.

We devise bespoke approaches based on your requirements and can also offer brand, messaging and communications strategy support with our Deeper work. We identify opportunities and iterate as the work proceeds, continually evaluating and working towards optimum outcomes. All clients are overseen by director Binita Walia with support from one or more of our associates.

We have a knack for getting niche and unique visibility for clients in the noise of news, social media and celebrity culture. We can manage PR campaigns, PR stunts, press trips, crisis comms, organise photographers and briefs and collaborate effectively with your marketing/comms team. We can write strategies, including full communications strategies and help you develop your messaging and communicate to the world more effectively. We know you are often at capacity, so we are able to lead effectively from the outside in.

“Let Binita be your fairy godmother and wave her magic wand! It really is such fun to work with Binita, she knows and loves the subject matter and the artists as well as the impenetrable world of PR & national press. You’d be lucky if she has the time in what I’m sure will be a busy calendar to work with her.”
Lara Goodband, Contemporary Art Curator & Programmer, Royal Albert Memorial Museum & Art Gallery

In-house, we develop contacts databases, especially for the organisations we work with, researching the most relevant journalists, influencers and media to build relationships with. In addition, We dig deep into the ever-changing press and media landscape to optimise responses to your strategy and press releases.

We are highly responsive and agile – often, clients feel that we work full-time for them and we always think outside the box. We can work to strict timelines with professionalism. Get in touch for a chat.

• Strategic PR planning aligned with marketing strategies and company vision and goals
• PR and publicity delivery (with access to various commercial arts and non-arts databases and extensive personal press contacts and media databases)
• Campaign copywriting
• Branding and key messaging ‘Deeper work‘
• Internal & partner communications support
• Thought Leadership strategy, planning and delivery
• Influencer strategy and delivery
• Reputation management
• Crisis Communications and mitigation planning
• We can also support with website project management, marketing and comms strategies and recruitment of new marketing staff

Find out how we can work together