Campaigns
Pre-showcase
Reviews
Post-showcase
To work with the Horizon Showcase team to devise and deliver a PR strategy for the 2022 showcase of 10 artists’ works that delivers a national and international media presence and media presence for the 10 showcase artists/companies – including reviews and previews. This is the first in-person showcase for the Horizon consortium.
The aims for the campaign were to raise visibility and the profile of the Horizon showcase, gain reviews, previews and features and raise the visibility for Horizon artists.
HEADLINE: Horizon announces first in-person showcase at Edinburgh Festival Fringe: a curated programme of ten artists making vital, genre challenging work
Horizon – Performance Created in England is back with its second showcase at The Fringe, this year focussing on in-person, tour-ready performance works. Horizon is presenting 10 compelling works from 10 exceptional and diverse artists to an international audience. Often radical and genre-defying, many of these artists are new to The Fringe.
Pre-showcase
The Scotsman
Reviews
Dykegeist Reviews:
Dance Art Journal
The Skinny
I am from Reykjavik Reviews:
Dance Art Journal
The Skinny
I Was Naked, Smelling of Rain Reviews:
The Scotsman
The Skinny
Look at Me Don’t Look at Me Reviews:
The Scotsman
The Skinny
Mervyn Stutter’s Pick of the Fringe
The Crumb
Nutcrusher Reviews:
Seeing Dance
The Skinny
Peaceophobia Reviews:
The Scotsman
The Skinny
Fest Magazine
The Dan Daw Show Reviews:
Neurodiverse Reviews
The Scotsman
Three Weeks
Post-showcase
An interview and review with Sung Im Her in
Dance Art Journal.
Outcomes:
Outcomes:
This was the first Fringe Festival post-Covid and consequently, there were a number of challenges. There were fewer press travelling to Edinburgh for the Festival and no one knew what the situation with audiences would be like. We worked closely with our target audience publications to make sure we were reaching the right people where possible.
We managed to get over 25 reviews across all shows in diverse media for our artists which supports their work and raise their profiles, a key aim for Horizon. Reviews were generally excellent and that showed the calibre of work on offer.
