Give your website visitors a cup of tea and a biscuit when they pop in…
Huh? I can hear you say. A good PR tip is to think of everyone that visits your website as a visitor to your house. You are grateful they came and want to leave a good impression. You also want them to leave feeling good and valued.
Something I do on my website to create this effect is these PR Tips. I didn’t realise quite how impactful it was until a peer mentioned it in a meeting this week. She said how she really enjoyed leaving my website with something to think about and that helped her. That I gave her something she found useful.
Whether you can offer something fun and charming, informative and insightful or even a bit helpful, have a think about how people ‘leave’ your website and not just what happens when they arrive.