How inclusive we are can result in attracting and retaining new audiences. If I am new to something and I have been intrigued enough to click your link – I don’t want to feel like I have entered a secret club that is only for those in the know. So even though it sometimes feels like you are explaining too much or ‘giving away the game’ you are actually respecting new audiences and making them welcome.

Be kind to your new audiences by ‘saying what it does on the tin’ and they will love you for it.